In a world where people trust the views of family, friends and other customers five times more than the companies they buy from, what it takes to build a strong and successful brand has changed. It’s not about the promises you make. It’s about how well you keep them.
When the vast majority of people are willing to pay more for a great experience and have swapped to competitors who provide a better experience, businesses that focus on their brand experience have the edge.
And when customers choose brands that stand for a purpose that reflects their own values and beliefs, is it any wonder brands with a high sense of purpose more than double the increase in valuation compared to the average.
Businesses that are purpose-powered and experience-focused, are the ones that create more value, become more meaningful in the lives of their customers and earn the right to good growth.